the matthew Z project

fatgate 2010

I’ll admit, when I first heard this story I was sucked in and like, “WTF?”.  But then I thought.  Staged. At first glance, there wouldn’t seem to be a lot of obvious upsides to Kevin Smith’s getting ejected from a Southwest Airlines flight for being too overweight. Even if the director ranks very high among Twitter’s hottest topics currently, significantly increasing the number of media mentions for his new action-comedy, “Cop Out,” which hits theaters on Feb. 26.

However, while the incident — and Smith’s ensuing Tweetathon about the ordeal, dubbed “Fatgate” —  continues to generate headlines worldwide, it isn’t the first time the “Mallrats” and “Clerks” writer-director has suffered a shameful, weight-related embarrassment just days before theatrically releasing a new movie.  Coincidence?  I think not.

Remember that in 2008, just before the roll-out of his poor-performing, sorry attempt of a romantic comedy “Zach and Miri Make a Porno,” Smith suffered a similar disgrace: He admitted that his self-described “morbid obesity” had been responsible for the destruction of a household appliance.  And then, as now, he milked that episode for all it was worth on his blog, in tweets, and in interviews.

He told The Times, “I broke a toilet.  That’s how heavy I am. I can’t take all the credit. That was an old toilet and a very water-logged wall. But still, there’s no excuses, dude. I cannot cognitively reframe it and be like, ‘It wasn’t me. It was the toilet.’ It was definitely me! And that’s a wake-up call.”

Asked why he would volunteer such a potentially embarrassing story about himself, Smith demurred. “It’s a good story,” he said. “It’s tough not to tell even though I’m the fat clown at the center of it. Putting it out there is saying, ‘I get it. I understand.’ ” To me this is a sad way to gain publicity.  If you have to do this much to get attention to a movie, is it really worth seeing it?

Personally I think it’s his best work in years, comparable even to “Jay and Silent Bob Strike Back”.

I’m sure Southwest’s bottom line won’t be too impacted, seeing as the goverment reported Southwest Airlines had the least amount of complaints in 2009.  So everyone wins.  Southwest is in the headlines and will most likely see a bump in sales, and Smith might have actually persuaded 37 other people to go see his upcoming movie.  Well done guys, well done.

Until anon, matthew Z